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One you would like to consider is another activities if you can do to get visitors to the trade show to call at your stand. A lot of companies rent gambling machines or hire show room models. You could also run a competition to buy a magnum or two or three of Champagne. It does not depends on who you target audience is. Just before purchasing all right and therefore have exceptional trade show experience.
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I was asked to proofread some exhibition hand-outs for a cpa. The documents were talking about 'business turnaround' and were in traditional accountant-speak (i.e. on the dull side). I convinced him to call it 'business magic' instead. He was then inspired to wear up as Harry Potter and use a close-up magician to perform tricks and illusions on the stand. As a result, the accountant not necessarily attracted crowds of interested visitors onto the day, but benefited from loads of PR coverage during and after the situation.
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When time comes prefer your booth location for the next year, remember what you've read about the exhibit hall along with the attendees' behavior, then choose a booth location that maximizes your encounter. Any trade show exhibits near an entryway are to be able to get noticed. If you aren't able to find a spot there, see in the next aisle over or at the end of an aisle.
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