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When period comes opt for from your booth location for the next year, remember what you've learned all about the exhibit hall and the attendees' behavior, then select a booth location that maximizes your exposure. Any trade show exhibits near an entryway are in order to get noticed. If you cannot find a spot there, go in the next aisle over or in the end of an aisle.
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I've personally seen some companies spending just a little bit more money of handing out drinks, trinkets, food and hiring entertainment in common history of attracting people to their booths. Can be something you associated with too.if it fits your budgets.
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