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I was asked to proofread some Exhibition Stand Builder Bangkok hand-outs for a los angeles accountant. The documents were talking about 'business turnaround' and were in traditional accountant-speak (i.e. on the dull side). I convinced him to call it 'business magic' instead. He was then inspired to wear up as Harry Potter and engage a close-up magician to perform tricks and illusions on the stand. As the result, the accountant not only attracted crowds of interested visitors within day, but benefited from loads of PR coverage during and after the situation.
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I recently attended an exhibit where one of the many exhibitors had pen pots full of pens of their stand printed with their logo and contact details. Passersby could all you have to one or five and go on their way. Some visitors towards the stand stopped for a chat. Made clear that the exhibitors knew many with the attendees but everyone who approached the stand got the same low cost, good quality plastic writing instrument. Although this will not have hurt them, they won't have been having the best return form the promotional gifts budget.
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